Tax Compliance and the Love Molecule
This article was written by guest author, Susan Morse. Ms. Morse is an Associate Professor at UC Hastings College of the Law. Ever heard of Dr. Love, also known as Paul Zak? I have met him, and he deserves his reputation, although he did not hug me. My loss. Zak’s new book, The Moral Molecule, is due out in 2012. He is a neuroeconomist who studies the hormone and neurotransmitter oxytocin — the love molecule. Oxytocin is the molecular reason why people thrive on hugging, Twitter and other people in general. Oxytocin production facilitates pair bonding and mother-infant attachment by making sex, as well as breastfeeding, feel good. Oxytocin is relevant to tax policy because it affects people’s decisions to contribute to the funding of public goods, a basic goal of taxation. For…