Supreme Court to Decide Landmark Trademark Case in 2020
By Marissa Gibbens.In its 2020 cycle, the Supreme Court will review the 4th Circuit Court of Appeals’ decision in United States Patent and Trademark Office v. Booking.com B.V. The Court will decide whether the addition of the term “.com” can turn a generic term (such as the term, “booking”) into a protectable trademark. The company Booking.com B.V. runs online hotel reservation services which most people recognize as “Booking.com.” In 2012, Booking.com B.V. went to the United States Patent and Trademark Office intending to register “Booking.com” as a U.S. trademark. The company had just registered “Booking.com” as an international trademark in 2011. USPTO, reasoning that the term “Booking.com” was too generic, did not grant the registration, however. Generic terms cannot be registered as trademarks under the Lanham Act, also known as…